Success Criteria

How might we measure the success of a music promo video?

• Sales of word of mouth
• views on youtube
• Newspaper articles
• Tv reports
• How many times it has been shown on TV
• Publicity (Rebecca Black Friday)
• Downloads (illegal, legal)
• Chart success
• Trending topic on social networking sites (Twitter, Facebook)
• Video music awards
• Most viewing of music videos now appears online