Purpose of a music promo video

• To Promote the song
• Change the image of the artist
• Change the image of the song
• Advertisement 
• Draws attention to the music/song
• Illustrates the song
• Appeals to a visual audience 
• Expresses an individual emotion (Sinade O'connor, Stan) 
• Tells a story (small town boy, I to break free, George Michael)
• Market an image (Christina Aguilera- Dirty, Madonna- change imagery
• Promotes the artist/ single/ album
• Persuades audience to buy -CD/ Download (Stan)
• Raises the audience awareness of profile of the artist / group. (21 seconds by So solid crew)
• To make a artistic statement- e.g. talking heads 'once in a lifetime'- Bob Dillen 
• Product placement e.g. Christina Aguilera + perfume (not my self tonight) 

How might we measure the success criteria of a music promo video?

• Amount of youtube views
• Sales
• Word of mouth
• Newspaper articles/ TV reports
• How many times shown on TV
• Amount of publicity, and example of this is Rebecca Black 
• Downloads (legal/illegal)
• Charts
• CD sales
• VMA awards